Customer Insight Ananlyst

Précis

Customer Insight Analyst opportunity at major Financial Services business, based in central London. Requires SAS.

About the Role

The primary responsibilities of the Customer Insight Analyst are to:

· Develop, undertake and deliver day-to-day consumer analysis projects across new customer acquisition and customer management

· Support with delivery of complex analytical and data-driven projects, e.g. segmentation, CRM strategies, channel performance and opitmisation.

· Produce customer and prospect campaign lists for multi-channel campaigns, particularly DM

· Undertake campaign and strategy performance analysis, providing results and recommendations to the business.

· Develop and produce Management Information and forecasts to support Credit and Marketing in their strategic goals

· Support the Marketing team’s strategies with analysis. Identify opportunities for process efficiencies or adding value.

· Develop an in-depth understanding of the various internal business data sources used by Marketing, monitoring for quality and consistence.

What We’re Looking For

· Proficient in SAS (Base and Stat) with practical experience in a commercial environment

· Strong Microsoft Office skills, particularly Excel for reporting/presentation of results

· Experience in a Marketing environment within an analytical or customer insight role

· Commercial experience of complex analytical techniques, e.g. cluster analysis, regression, CHAID, profiling, data mining.

· Experience in working with large customer or transaction-level datasets

· Experience in writing complex database queries

· Development and production of processes for MIS reporting

· Good understanding of the campaign process and particularly data selections for Direct Mail

About the Offer

Up to £45,000 (depending on experience) plus attractive benefits package.