Strategic Leadership Role - Brand and Membership

Strategic Leadership Role - Brand and Membership

Six figure package

North West

When you merge the financial services arm of one of the world’s largest consumer co-operatives with the UK’s second biggest building society, the result was always certain to be something rather special.

So special, in fact, that the merger between Co-operative Financial Services and the Britannia Group has created the opportunity to make a real difference for consumers in the financial services market place. One which is set to be the most diversified customer-owned enterprise of its kind. Providing an ethical alternative to banks, this exciting new venture will have around 12,000 employees, more than 300 branches and assets of £76bn.

There will also be over nine million customers. Not including the potential new ones. And how customers view these exciting brands will be down to you. The future of two of the most trusted and respected brands in financial services could be in your hands. You will lead the way in leveraging the advantages of being part of the Co-operative Group, build on the long and valuable histories of the brands in our portfolio and define membership and branding strategies for the new, combined business.

This exciting, high profile role offers the opportunity to contribute to shaping the future direction of the business. Setting an innovative strategy for membership marketing and driving through the processes which ensure it greatly enhances customer loyalty are high priorities. Your challenge will be to influence the entire organisation to ensure that the overall positioning and unique proposition are delivered to all our customers, at every touch point.

Put simply, your brief will be to establish the newly merged business as the premier challenger brand. This means you’re going to need to be a highly strategic marketer as well as a dynamic business leader. Your track record will include world-class experience of membership marketing and brand integration gained within market-leading, consumer-driven environments.

Please reply to Deborah Cooper via the candidate zone on our website www.warrenpartners.co.uk with your CV and current salary details quoting reference number: DACF3122TO. Alternatively, please e-mail dc@warrenpartners.co.uk Tel: 0845 261 0600

All third party and direct applications will be forwarded to Warren Partners.

Apply now