Channel Marketing Manager

JOB

To deliver maximum campaign effectiveness through excellent communication, integration and coordination with via all sales channels.

• Working with the marketing team and channel heads ensure effective communication of campaign and initiatives to all channels to maximise sales performance and customer experience

• Co-ordinate and integrate campaigns so they are delivered in harmony and through the line

• Develop and publish channel marketing plans to maximise visibility

• Manage cross channel promotions including third party and colleague incentives when relevant

• Service Level Agreement design and management

• Understand and report on channel performance and use expertise to deliver improvements

• Work with brand team on branch design and launches

• Identify competitor activity and industry best practice to drive innovation of our channel marketing

CANDIDATE

• Experienced (at least 5 years) channel marketing leader with some financial services and retail background

• Experience of multi-channel and campaign intensive business(es)

• Broad knowledge of financial service regulatory framework

• A track record of innovation in channel marketing

• Well networked and “current” in their discipline

• Relevant technical qualifications e.g. Marketing Diploma, Direct Marketing, Retail Design