Marketing Director

THE POSITION

•Reporting to the CEO, develop a clear segmentation strategy for the customer base with the aim of driving category sales and deepening penetration of the customer base. Devise and execute robust marketing propositions for each segment;

•Instil best practice across all Marketing activities and the wider organisation to ensure the customer is at the heart of the business. Develop brand marketing activities to further enhance the company’s market leading position;

•Shape and deliver commercially orientated Marketing metrics to drive cost efficiency throughout including the cost of customer acquisition and retention. Manage advertising and media buying activities. Drive the company’s offline and online strategies ensuring trading opportunities are maximised;

THE CANDIDATE

•Graduate calibre marketing professional with blue chip FMCG training. Strong success in either a FMCG/Retail environment or a fast-moving, high volume B2B industry where service levels are a key driver. Outstanding ‘all round’ marketer with excellent experience of mass market customer segmentation and brand marketing.

•Outstanding communicator and team orientated achiever with personality to build relationships throughout business. Inspiring leader with experience in driving change and profitable business growth in a fast paced setting;

•Dynamic in style with high levels of energy, ambition and confidence. Results-orientated and commercially aware individual with excellent strategic skills as well as an ability to operate with a hands-on, pragmatic approach. Sound analytical skills and goal focused outlook.